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Adwords POOR Quality Score = Failed Google Adwords Campaign.

Written by SMART SEO on August 31st, 2008 | 2 Comments

Quality Score is a process that Google follows to control the advertisers to provide relevant information when they publish their ads in Google search Results and content network.

 

I am listing out some of the important measures you should take while planning your Adword campaigns. It could save lots of money in first place.

 

  • Setup and Adgroup with 15 – 20 Keywords. With proper targets.
  • Develop Ads which are relevant to your keywords.
  • Have at least 2 or more ads copies and check the performance.
  • Try the different Matching Options of Broad, Exact and Phrase on different ad copies.
  • Keywords should be closely matched between Landing pages and Adgroups.
  • Do a Split Test on Landing Pages.
  • Use the Meta Tags to show Google that your campaigns are genuine and relevant.
  • DO NOT CONFUSE GOOGLE WITH IRRELAVNT Keywords, Ads and Landing pages.

 

Basically, Google wants to make sure couple of things in adwords.. That its users should get relevant results for their searches and advertiser cannot take it easy with Adwords.

 

You don’t have worry about the Adwords Quality Score, if you have lot unused money that you want Burn it blindly.

 

Hope this information would useful to you all.

 

Thanks

<a href=”www.webstreetsmart.com”>Web Street Smart Team</a>

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About SMART SEO
A Smart & Experienced Internet Marketer, expert in SEO, PPC and Affiliate Management Program. Owns a 15 Member Team in India.
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No Responses to “Adwords POOR Quality Score = Failed Google Adwords Campaign.”

  1. Organic Website Rankings
    September 23rd, 2008 at 8:31 am

    Nice post. One thing I have noticed is that SEO is a continuous process It cannot be done perfectly in one shot. You have to be on your toes and try out
    different things to get ahead of your competitors.Thanks

  2. quality seo experts
    October 3rd, 2008 at 3:48 am

    hi,
    Seo experts go into the depth of this science but mainly aim at positioning of the website rather attracting qualified traffic.While designing web pages experts should give priority to their intended audience. It should be convenient for the target audience to find a page’s contents quickly and easily through the search engines and web directories.

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